New digital portal significantly eases operational strain associated with creating and managing proprietary products
The Launch of a Proprietary Product Manager
COLUMBUS, Ga., September 18, 2018 – Delta Data, a leading provider of software and data management solutions for the mutual fund industry, today announced the launch of its Proprietary Product Manager (PPM), a tool that supports the construction, trade execution and administration of proprietary funds for trust companies, record keepers, insurance companies and broker-dealers.
PPM allows the creation and management of proprietary products that include Collective Investment Trusts (CITs), Target Date Funds, Fund of Funds, wrapped funds, and Variable Annuities. PPM allows seamless management of custom securities by distributors in a single system of record alongside traditional mutual funds — eliminating manual processes involved in reconciling enterprise systems, which streamlines account management, strengthens sales pipelines, and reduces risk.
Managing proprietary products has long been a manual and time-consuming ordeal. Proprietary products carry much more complex when it comes to data management and are typically managed in a system separate from ‘40 Act funds where reference data, allocation information and pricing is supplied by the third-party asset manager.
Because proprietary products are highly customized and have multiple fee tiers, distributors often carry thousands of slightly different versions that may have the same lead security. In most legacy platforms each permutation is treated as entirely different security, creating additional work for operations teams tasked with maintaining them. PPM’s technology tracks the various versions of products and allows users to initiate changes at the lead security level.
“Large record keepers and insurance companies are the registered advisors on a lot of proprietary products, and in that role, they have to perform many functions that an asset manager would traditionally perform,” says Whitfield Athey, CEO, Delta Data. “However, traditional asset management tools don’t provide the right approach for what they’re doing. PPM offers the capabilities that these entities need as they tackle the operational issues associated with proprietary products.”